JC Photo Newsletter 1-2018

January 03, 2018  •  Leave a Comment

Hi Everyone:

Happy New Year!  2018 is off to a very cold start here in Kentucky with the morning temperature for the last several days below zero.  Hopefully, this won't last much longer as I'd much prefer to be out photographing the wonders of Kentucky, although I do have some printing projects to catch up on, a couple of contests to enter & gallery presentations to get ready.  

Facebook determines what we see & what we don’t see, all driven by paid advertising & promotions tuned to our interests.  As early as 2012, there has been increasing concern that Facebook’s push for sponsored content would diminish consumer organic reach as they give more and more precedence to paid advertising.  What we as consumers post if it’s not paid is automatically given a lower priority which prevents us from reaching a large majority of friends, acquaintances, and clients.  I’m sure you have noticed a decline in “likes” and comments on what you post.  It’s not that no one cares, they just don’t see it.

My photography business relies on referrals and to a great extent on exposure from Facebook and Instagram for recognition, marketing and importantly to push potential clients to my website so they can see firsthand if I’m a good match for their needs or to purchase prints, cards, albums, and gifts.

Rather than depending on social media to get my message out,  I’ve added a “My Schedule” page to my website (www.jonathancchase.com) which contains not only my schedule of near-term, future events I’ll be covering but the occasional announcement.  Please do check often because once the weather breaks, I plan (and hope) to be very busy. If you want me to photograph an event not listed and/or to focus my coverage on a particular person, team, etc. please be sure to let me know well in advance so I can make appropriate arrangements for coverage and to be sure I bring the right camera/lens combinations.

In addition to the listed events, I’m planning late spring portrait shoots at Keeneland, the Arboretum, and the Kentucky Horse Park. If you're interested, please let me know. Shoots at the Keeneland Spring Meet are exceptionally festive and well received. The Arboretum and the Kentucky Horse Park are ideal for portrait photography.

Further, I’ll send an occasional email message (like this one) covering opportunities, upcoming shoots along with any new offerings. For example, new for 2018, I now offer quality, affordable prints (done in-house) compete with mats and protective envelopes in a variety of sizes to meet your needs.  I guarantee my prints will match the quality of any you can purchase including both local and online commercial printers. Out of town orders are welcome. 

Please feel free to comment, ask any questions and to forward this email to anyone who might be interested.  Also, if you do not want to receive further emails from me, please reply to this one asking to be removed & I'll do it. 

Thank you for your loyalty & I hope to see you all before much longer. 


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