I’m sure many of you are aware Facebook determines what we see & what we don’t see, all driven by paid advertising & promotions tuned to our interests. As early as 2012, there have been increasing concerns that Facebook’s push for sponsored content would diminish consumer organic reach as they give precedence to those who pay for it. I’m sure you like me, have noticed a decline in “likes” and comments on what you post. It’s not that no one cares, they just don’t see it. What we as consumers post if it’s not paid is automatically given a lower priority and prevents us from reaching a large majority of friends, acquaintances, and clients.
My small photography business relies on exposure from Facebook and Instagram (owned by Facebook) for recognition, marketing and importantly to push potential clients to my website so they can see firsthand if I’m a good match for their needs.
To help overcome this problem, I’ll be sending private (and short) email messages from time to time covering upcoming shoots, ideas & opportunities along with new offerings. For example, I’m going to offer affordable, quality prints from my printers, rather than having to order through my website.
Included will be a link to my Blog (here)which will explain all I mentioned just in greater detail.
Please feel free to comment, ask questions and to forward this email to anyone who might be interested.